Type of Newspaper Advertising

Newspapers have clean and clear image as the trustworthy source of information. Therefore, the advertisements when placed in the newspapers also favours on the same belief. Compared to the other sources of media, newspaper is one of the most popular and widely spread media of information. This infers that any advertisement when placed in a newspaper will reach larger number of readers.  However, every advertiser has a different set of requirements and budget. The type of ad chosen is largely governed by the objective of advertisement.

  • Classified ads: The most cost effective of all these ads are basically of two types; Text Classified Ad and Classified Display Ad.
  • Text classified ads: Text classified ad is a simple running text ad placed classified section of a newspaper in a single column. Text classified advertising in newspapers are usually one column wide running text and are grouped under the heading categorising the service or product offered. 
  • Classified Display: Classified display ads are higher visibility advertisements that can be both colour and black & white. classified display ad in newspaper is bigger than one-column, which is in black & white occasionally with a bold font. A classified display ad however, is bigger with graphics and coloured fonts and logos. The classified display ad offers more visibility than the other. Being cost-effective, these ads are mostly repeated creating positive impact on the readers.
  • Display ads: high resolution ads that are created to inform readers about a new product or service. These advertisements are designed in custom sizes as required by the advertisers like half page, full page or a quarter page ad. Such advertisements can have photographs, graphics, location maps and logos with coloured fonts and typos.

Other forms advertising include business card ad, coupon ads, circulars, sale ads, spotlight ads and legal ads. If you are looking to advertise your business or product, book your ads online now. Plan the objective and then specify the type of ad required for it. Select a preferred publication and we will get your space reserved!  We assure, with our discounted rates, you won’t have to look elsewhere.