Finding someone to rent your commercial property or even a house or flat can be quite an issue. Unless you put the word out there, it is likely that you will have an empty space earning your absolutely nothing. Now, anyone who has multiple properties or even a single property will know that there are only three ways to get the word out. You can list your property on the various property websites available, find a property broker or just place a property ad in newspaper.

Now each one has its own advantages and disadvantages. Let us look at how each communication medium works out for property owners:

• Online listing: The internet is one of the best places to put your ad out as the reach is to a larger number of people. Of course, listings are also free and placing an ad is just a few clicks away. The disadvantage, however, is that you have a limited audience in terms of age and professional experience. In addition to that the search results do not always give your advertisement priority as they depend a lot on the keywords used to search for a property.
• Brokers: Brokers fix meetings up with individuals who are interested and will even go the extra mile to show your space to potential tenants. There are some issues with brokers, however. The primary one being that they are too expensive for a tenant and the owner. In fact, these days most tenants look for spaces with no brokerage involved. Their reach is also quite limited.
• Newspaper advertising: According to a simple study conducted across Mumbai, Bangalore, Delhi, and Kolkata, placing property ad in newspaper is the best way to get your property noticed. There are special supplements dedicated to property ads such as Times Property as well. The  property ad in Times Of India reach out to a larger audience irrespective of barriers like age or language. The ads are well categorized to help readers look for properties in their own localities and areas. Of course, these ads can be placed in regional languages as well.

The only issue that most people face with newspaper ads is booking an ad. A lot of effort is involved if you try to book an ad as an individual. You will spend a lot of time visiting the office of the paper, waiting in queues and even paying large amounts to have your ad booked.

Instead, today, people choose to use online agencies to make bookings for them. All you need to do is frame the ad, choose the paper you want to put the ad in, choose a date for the ad to appear and make the payment. Whether you want to place a property ad in the Times of India or the Marathi daily, Sakkal, these agencies will be able to make bookings for you. In addition to that, they are also able to give you discounted rates and special offers to make these ads more cost effective.