When you place a matrimonial ad in a newspaper, you are hoping that it generates as much response as possible. You also want the response to be from families that you think are suitable for your eligible groom or bride. Now, this is possible only if you are able to put the requirements across efficiently and also help the other party learn a little about the person whose advertisement it is. You have two kinds of matrimonial ads that you can place:

• Classified text ad: As the name suggests, this ad can only comprise of text and you are charged according to the number of words or sentences.
• Classified display Ads: These ads allow you to ad images, bold fonts, highlights etc. These ads are charged per sq.cm.

Irrespective of the type of ad that you place, there is some basic information that you need to include in your message.  You have to mention the caste or religion, whether the individual is manglik, age and height, the educational qualifications, income, working status, personal information such as complexion, body type, family etc, contact number, horoscope requirement and any other miscellaneous information that you think is important to share.

Since you have a constraint with respect to the space available, there are some standard abbreviations and short forms that you can use while placing a matrimonial ad in newspaper this information. Some of the most widely used short forms are:

• Years- yr (s)
• Approximately- approx.
• March-mar
• Available- avl
• Lakh per annum- LPA
• Department- dept.
• Biodata/Horoscope/ photograph- BHP
• Non-resident Indian- NRI
• Vegetarian- veg
• Working- wrkg

In addition to this, you may also add short forms for cities such as B’lore for Bangalore or Mum for Mumbai to make your ad more space effective. Once all these details have been added, your ad is good to go and you may book a slot accordingly.

Booking an ad is a dilemma as it can be quite hard for individuals to go about them. There are specialized agencies that you can approach to do this for you. Online agencies are the best as they can help you place matrimonial ad in times of India, matrimonial ad in HT or any other paper of your choice. Log on to the website of the agency and choose the paper that you want to place the ad in. You must choose the matrimonial ad category for these ads.

The next step is to create the ad as per the guidelines. Then, choose a date that you would like the ad to appear on. The last step is to make the payment. You can make an online or an offline payment in order to confirm your advertisement slot. The agency will book your slot and make sure that your ad is properly executed. All you need to do is ensure that you only work with a reputable agency to avoid any delays or hassles. Look for recommendations or do a little research online to find the best possible newspaper ad agency online.