Almost every household in the country wakes up to a newspaper. Today, you are also able to get your daily in the online version to make sure that you do not miss the newspaper reading experience even on a busy day. So, with so much attention being paid to newspapers and with them being the country’s number one form of media even with televisions and other media, it is obvious that advertising in these papers is of great benefit to just about anyone.

Today, most newspapers thrive on advertisements because companies and individuals understand the important of this medium. And of course, the newsprint medium is here to stay. Now, let us understand how newspaper advertising has grown to become such an important mode of marketing in our country. Here are a few reasons why every advertiser will benefit from an ad in the paper:

• It is the oldest and most preferred means of marketing: From the time newspapers came into existence, they have formed an unbreakable bond of dependence between themselves and the advertisers. Neither can do without the other.
• It is definitely the most result oriented form of marketing: Newspapers are printed and distributed nationally, regionally and also locally. So, irrespective of the market you want to tap, you can be sure that an audience is available with newspapers. Whether you are a big brand that is looking at promoting new products or ventures or are an individual who is interested in placing simple classified ads or announcement advertisements, you can trust the newspaper to generate the results that you want.
• These ads are seen at leisure: Unlike television or radio ads that are turned off sooner than they appear because they are an intrusion, newspaper ads are not really intrusive. They are placed strategically to catch the eye and certain ads also have dedicated sections in the paper. So anyone who wants to read them and get more information can do so at leisure. This way, the ad is also in the memory for longer.

You have complete control over the information that you send out: Print media is able to communicate a lot more easily than other media. You can work and create the ad as per your exact requirement.

The only problem with most papers is that they are not easily accessible to just about anyone. You will have to go through an agency to make sure that you get the advertisement in the paper that you choose. It usually works out much cheaper when you work with such agencies as they are able to get you deals that no one else can. They teach you about the format in which the ad should be placed and will also ensure that you get a proper spot for your ad.

Payment and execution of ads is simpler when an agency intervenes. They take care of everything right from the design, the structure and the final execution of your advertisement. That way you can make the most of the ad that you place.