WHY TO ADVERTISE IN NEWSPAPER WHILE THERE ARE FREE ONLINE SOURCES AVAILABLE?

By Gauri Agarwal Jan 20, 2017
In this fastest growing technological world where we have thousands of online platforms to connect with each other, then, the question arises why to still go for a traditional way to advertise with newspaper.

Less Internet Connectivity, More Traditional People
As India is a land of traditions and simple people, a huge mass of total population prefers to rely upon the newspaper in comparison to online sources. As most of the online sources provide connectivity facility on worldwide level for free initially, payable may be at later stage. People are more likely to make fake online profiles and disguise others with their identity. Whereas, newspapers always provide you the better reliable profiles as one has to pay a reasonable amount to advertise.

Uneditable to save innocent People from Disguise
Another reason can be that a person can create multiple profiles online and edit them according to situation and requirement and no one can use it as evidence if needed. But while one is advertising in newspaper it is a printed proof for always that can be used as evidence if needed.

Verified via Submitted relevant Documents
While printing in newspaper for any specific type of ad like Court notice, name change, lost and found, shifting of office, family disassociation etc., one has to submit related documents in the publication to support the validity of the advertisement. In case one gets fail to submit the related documents, the publication considers it unreliable and refuse to publish.

Availability in Local Language
Online social connectivity is more popular among youngster especially in metropolitan cities but apart from metro areas, in other cities, towns and villages people are more comfortable with newspaper with their known or local language which is an added advantage.

In other words advertising in newspaper still gives a better way to reach people in India and hence it is a more popular way of advertising.

Important Reasons at a Glance
  • Less Internet Connectivity, More Traditional People.
  • Uneditable to save innocent People from Disguise.
  • Verified via Submitted relevant Documents.
  • Availability in Local Language.

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